Management Team


Rob Cohen

Mr. Cohen brings over 13 years of healthcare experience to Appriss Health with a career spanning leadership positions at McKinsey and Company, Anthem, and Healthways.

In his most recent role, he served as the Market President of Tennessee for Evolent Health, a leading health IT and population health provider, where he was responsible for the operations, growth, and profitability of regional relationships.

Mr. Cohen holds a BBA, summa cum laude, from the University of Texas at Austin, a master of computer and information technology from the Moore School of Engineering at the University of Pennsylvania, and an MBA with honors from the Wharton School at the University of Pennsylvania.

Chief Data Scientist

Dr. David Speights

Dr. David Speights is the chief data scientist for Appriss. He has more than 25 years of experience developing and deploying analytical solutions for some of the world’s largest companies. Throughout his career, he has managed massive amounts of data using big data tools. He is responsible for analytical modeling and managing POS data from retailers around the globe for Appriss Retail as well as overseeing the development of analytical models for other Appriss business units. In 2017 he co-authored a book about retail analytics.

Before joining the company in 2000, David was first vice president of Mortgage Credit Risk Modeling at Washington Mutual and chief statistician at HNC Software. He consults on projects within a number of industries. Speights holds a PhD in Biostatistics from the UCLA and has several patents.


Senior VICE PRESIDENT of New BUSINESS DEVELOPMENT and Customer Relationship Management

Brad Bauer

Mr. Brad Bauer brings over 28 years of professional experience working within commercial and government healthcare and strategic partner markets.

Brad’s background also includes over 21 years of experience working within Healthcare Information Technology solutions to help access and mitigate risk. Prior to joining Appriss, Brad worked with McKesson’s interoperability and healthcare technology company, RelayHealth. He worked on projects such as Provider/Supplier enrollment with CMS central office, and program integrity efforts at the state Medicaid level.

Brad also worked closely with the DEA, FDA, and CDC leveraging prescription drug diversion solutions on a national scale. For the past 12 years, Brad has been focused on state Prescription Drug Monitoring Programs (PDMP’s) and efforts to integrate PDMP data within the clinical workflow. Brad holds a B.S. in Criminal Justice from Valdosta State University, Valdosta, GA.


Ken Cassell

Ken’s experience in healthcare encompasses more than thirty (30) years ranging from working in a hospital’s emergency department to managing and directing a large national Emergency Medical Service organization. The last fourteen (14) years Ken has been instrumental in helping connect key aspects of healthcare data enabling hospitals to make vast improvements within the revenue cycle and clinical healthcare systems.

He taught certification classes in Vehicle Rescue, First Responder Training as well as being a CPR Instructor Trainer for the American Heart Association. He completed his paramedic certification in 1984 and his degrees include a Bachelor of Science in Applied Organizational Management from Tusculum College and a Master of Business Administration from Texas Wesleyan University. Ken is a past board member of the Texas Ambulance Association and is a long-time member of HFMA. His prior speaking events include HFMA’s Oregon Chapter, North Texas Association of Hospital Access Managers, and East Tennessee EMS Director’s Association.

vice president of MARKETINg & Strategy

Carol Murdock

Carol Murdock brings nearly three decades of healthcare marketing, sales and account management experience to Appriss Health. Most recently, she served as the Chief Commercial Officer at Catasys, a behavioral health disease management company servicing managed care organizations.

Carol has excelled at developing and refining strategic marketing and sales operations plans within the provider and payer markets. She also has broad communications experience in branding, thought leadership, crisis communications as well as product development and marketing.

Carol received her Bachelor of Science in Biology from Texas Women’s University and worked as a clinical researcher in diabetes and glycogen storage disease.  She received her MBA from San Francisco State University.


Vice President of Operations

Lauren Whitsell

Lauren Whitsell brings over 16 years of experience to Appriss Health in a variety of operational leadership roles from General Electric. After 10 years in growing IT leadership roles, she successfully completed executive leadership roles in product management for water filtration and as the Executive Director for Sales Strategy, Ecommerce and Operations for the Appliances division.

Lauren’s variety of experiences bring operational expertise and process discipline to Appriss Health. In her latest role at GE Appliances, Lauren was responsible for partnering with customers to create & execute solutions, led commercial integration work for Haier’s acquisition of GE Appliances, and championed commercial software platforms.

Lauren holds a BBA, summa cum laude, from the University of Notre Dame, and an MBA from the Kellogg School at Northwestern University.