Management Team

PRESIDENT

Rob Cohen

Mr. Cohen brings over 13 years of healthcare experience to Appriss Health with a career spanning leadership positions at McKinsey and Company, Anthem, and Healthways.

In his most recent role, he served as the Market President of Tennessee for Evolent Health, a leading health IT and population health provider, where he was responsible for the operations, growth, and profitability of regional relationships.

Mr. Cohen holds a BBA, summa cum laude, from the University of Texas at Austin, a master of computer and information technology from the Moore School of Engineering at the University of Pennsylvania, and an MBA with honors from the Wharton School at the University of Pennsylvania.

chief clinical officer

Dr. Jim Huizenga

Jim Huizenga, M.D., is the Chief Clinical Officer of Appriss Health. He received his medical degree in 2000 from the University of Michigan and completed his residency in Emergency Medicine with the combined United States Air Force and Wright State School of Medicine program in Dayton, OH.

Dr. Huizenga has been involved in software development for more than 25 years and has served in roles ranging from programmer to project manager. His domain experience includes the design and deployment of analytic and computational tools for both the legal and healthcare professions.

Dr. Huizenga’s clinical interests are focused on substance use disorder, emergency medicine, and aerospace medicine. He continues to practice in both the civilian and military sectors and uses his unique experiences in clinical practice and software development to help bring technology to the front lines of medicine to better patient outcomes and safety.

 

Chief Data Scientist

Dr. David Speights

Dr. David Speights is the chief data scientist for Appriss. He has more than 25 years of experience developing and deploying analytical solutions for some of the world’s largest companies. Throughout his career, he has managed massive amounts of data using big data tools. He is responsible for analytical modeling and managing POS data from retailers around the globe for Appriss Retail as well as overseeing the development of analytical models for other Appriss business units. In 2017 he co-authored a book about retail analytics.

Before joining the company in 2000, David was first vice president of Mortgage Credit Risk Modeling at Washington Mutual and chief statistician at HNC Software. He consults on projects within a number of industries. Speights holds a PhD in Biostatistics from the UCLA and has several patents.

 

vice president of engineering

Asad Zaidi

Asad Zaidi is an experienced IT leader who has successfully delivered, implemented and supported complex Web, Mobile, Collaboration and large volume transaction processing applications.

He has proven people management, and business relationship skills.  Asad is an experienced leader with the ability to set direction, and align and motivate a global team (state-side and offshore).

Asad Zaidi

Senior VICE PRESIDENT of New BUSINESS DEVELOPMENT and Customer Relationship Management

Brad Bauer

Mr. Brad Bauer brings over 28 years of professional experience working within commercial and government healthcare and strategic partner markets.

Brad’s background also includes over 21 years of experience working within Healthcare Information Technology solutions to help access and mitigate risk. Prior to joining Appriss, Brad worked with McKesson’s interoperability and healthcare technology company, RelayHealth. He worked on projects such as Provider/Supplier enrollment with CMS central office, and program integrity efforts at the state Medicaid level.

Brad also worked closely with the DEA, FDA, and CDC leveraging prescription drug diversion solutions on a national scale. For the past 12 years, Brad has been focused on state Prescription Drug Monitoring Programs (PDMP’s) and efforts to integrate PDMP data within the clinical workflow. Brad holds a B.S. in Criminal Justice from Valdosta State University, Valdosta, GA.

VICE PRESIDENT BUSINESS DEVELOPMENT

Ken Cassell

Ken’s experience in healthcare encompasses more than thirty (30) years ranging from working in a hospital’s emergency department to managing and directing a large national Emergency Medical Service organization. The last fourteen (14) years Ken has been instrumental in helping connect key aspects of healthcare data enabling hospitals to make vast improvements within the revenue cycle and clinical healthcare systems.

He taught certification classes in Vehicle Rescue, First Responder Training as well as being a CPR Instructor Trainer for the American Heart Association. He completed his paramedic certification in 1984 and his degrees include a Bachelor of Science in Applied Organizational Management from Tusculum College and a Master of Business Administration from Texas Wesleyan University. Ken is a past board member of the Texas Ambulance Association and is a long-time member of HFMA. His prior speaking events include HFMA’s Oregon Chapter, North Texas Association of Hospital Access Managers, and East Tennessee EMS Director’s Association.

vice president of MARKETINg

David Griffin

David Griffin is the Vice President of Marketing for Appriss Health.

He has more than 15 years of marketing and communications experience in the technology and healthcare fields. Prior to joining Appriss Health, he was the Director of Marketing for Connance, a healthcare data and analytics company. Prior to Connance, David spent many years working in high-tech public relations in the Boston area.

He also served as Corporate Communications Manager for Infinium Software. And, he was a high school English teacher.

Vice President of Operations

Lauren Whitsell

Lauren Whitsell brings over 16 years of experience to Appriss Health in a variety of operational leadership roles from General Electric. After 10 years in growing IT leadership roles, she successfully completed executive leadership roles in product management for water filtration and as the Executive Director for Sales Strategy, Ecommerce and Operations for the Appliances division.

Lauren’s variety of experiences bring operational expertise and process discipline to Appriss Health. In her latest role at GE Appliances, Lauren was responsible for partnering with customers to create & execute solutions, led commercial integration work for Haier’s acquisition of GE Appliances, and championed commercial software platforms.

Lauren holds a BBA, summa cum laude, from the University of Notre Dame, and an MBA from the Kellogg School at Northwestern University.