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Looking ahead to 2021

I think it is safe to assume that 2021 is the most anticipated new year in recent memory. While the challenges stemming from 2020 did not magically disappear, 2021 brings new hope for a return to normalcy and a brighter future.

Our team at Appriss Health navigated 2020 as well as possible. Like so many others, we made the transition to a work-from-home environment. Kudos to every member of our team—especially to IT—for embracing this change and ensuring our customers were not impacted.

Meanwhile, the world struggled on, particularly with behavioral health. In the United States, COVID contributed to an increase in overdoses, suicides, and patients reporting difficulties with depression, anxiety, stress, and other mental health issues. The healthcare industry and government bodies were presented with new problems to solve.

As has been the case since our inception, we were honored to help.

By late spring we created our Critical Resource Tracker (CRT) software to automate reporting of available beds, staff, and personal protective equipment (PPE) to state governments and HHS Protect to combat the pandemic. Today CRT is helping clinicians connect staff and resources to areas of need across the state and identify available care for COVID-19 patients when hospitals are at overflow capacity. North Carolina was the first state to deploy this solution, quickly saving hundreds of labor hours every day across dozens of hospitals and, more importantly, enabling clinicians to focus on bedside treatment instead of finding resources.

Our integration solution, PMP Gateway, was widely incorporated into the workflows of clinicians and pharmacists across the nation. Last year, over 85,000 healthcare providers, including the entire Veteran’s Health Administration system, gained access to in-workflow PDMP data. Similarly, more than 4,800 pharmacy sites deployed Gateway to integrate PDMP data into their pharmacy software. This resulted in countless labor hours saved and improved quality of care for millions of patients.

These are just a couple of highlights from a very tumultuous year. In 2021, our team is continuing to help our partners navigate the many difficulties they face on a day-to-day basis.

Already, we see more states and payers embracing our OpenBeds solution to help their providers connect behavioral health patients with the care they need. We are excited about the solution’s recent growth and helping to facilitate prompt care to patients in crisis. More to come on this throughout the year.

Additionally, we are continuing to provide clinicians and pharmacists with the PDMP data and analysis they need, as part of their EHR workflows. The transition to an integrated patient data solution is a priority for the nation and we will remain at the forefront of these efforts.

My hope is that 2021 is remembered as the antithesis of 2020. May we successfully navigate these challenging times together and emerge stronger and healthier than ever before.

Happy New Year to all!


Rob Cohen

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Rob Cohen


Rob Cohen

Rob Cohen has served as President of Appriss Health since 2016 and brings more than 20 years of healthcare and technology experience to his role with a career spanning leadership positions at Evolent Health, McKinsey & Company, Anthem, and Healthways.

Prior to joining Appriss Health, he served as the Market President of Tennessee for Evolent Health, a leading health IT and population health provider, where he was responsible for the operations, growth, and profitability of regional relationships.

His healthcare and technology experience spans not only operations and business development, but also customer relationship management, product marketing, and corporate strategy. It is with this diverse skill set that Rob has led Appriss Health to new heights.

In his time with the company, he has been the driving force behind remarkable growth in the prescription drug monitoring and behavioral health spaces and played a key role in the acquisitions of OpenBeds, a behavioral health capacity management, referral, and care coordination solution, and PatientPing, a care collaboration and network solution.

Rob holds a BBA, summa cum laude, from the University of Texas at Austin, a Master of Computer and Information Technology from the Moore School of Engineering at the University of Pennsylvania, and an MBA with honors from the Wharton School at the University of Pennsylvania.

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